Many organizations aim to work more data-driven. But what does that all entail? Based on my broad theoretical and practical experience with CRO research, I can help you with this.
Do you recognize this?
- There are recurring questions about the behavior of visitors on the website
- Tools like Hotjar have been around for a while, but are hardly used
- In practice, many decisions are still made 'by feeling'
And want the following?
- Someone with knowledge and experience of visitors and research
- Who knows how to uncover new concrete insights in a short time
- And thus help make the organization more data-driven
Interested in CRO research?
Flexible approach → Customized help
Sometimes plans, expectations and needs simply change. Dealing with this flexibly creates the greatest added value for the customer. For example, training or coaching in-house specialists is also possible.
Experienced consultant → Clear communication
I now have decades of experience as a consultant. In addition to excellent project management skills, this also ensures that I can communicate well with stakeholders at all levels. Explaining findings to directors, developers, or obstacles is therefore no problem.
Hands-on experience with tools → Fast and reliable insight
I have extensive experience with tools such as Google Analytics and Hotjar. This means that minimal valuable time is lost finding out what the (im)possibilities are with these tools for your website.
Frequently asked questions
How does CRO contribute to data-driven working?
By nature, CRO works very much from data rather than from gut feeling. Working with a CRO consultant automatically ensures that more attention is paid to matters such as data quality and research.
What about the implementation of the advice?
If necessary, consultation will take place with your developers about the implementation. After all, they know the code best and will know how the advice can be implemented as best as possible on the website or webshop.
What tools are needed for CRO research?
Basically, a tool for web analysis (such as Google Analytics) and a tool to view visitor behavior (such as Hotjar) are particularly important. In addition, other tools may provide added value in specific cases.
Looking for CRO advice?