A CRO strategy session allows you to set out the guidelines for optimizing your website or webshop together with an expert. Such a session can take place both online via a videocall and offline.
Do you recognize this?
- It is time for major adjustments to the website, or a redesign
- You find it difficult to structure this process
- As a result, all steps cost a lot of energy, time and money
And want the following?
- An experienced specialist who will help you think about the (new) website
- Someone who can think along at both a strategic and tactical level
- No endless discussions, but concrete steps as a result
Interested in a CRO strategy session?
Don't mince words → Honest and clear language
An effective strategic advisor is able to share his insights with the organization. This, even when these insights or ideas are not directly in line with the current consensus in the group. Naturally, this is done with respect, but at the same time with a clear voice, so that participants can sense the importance of the ideas.
Independent specialist → No dual interests
I regularly see processes in which stakeholders have dual interests. Consider, for example, internal specialists who do not want certain tools to be replaced. Or tool vendors who seem to really want that. As an independent specialist, I do not have these dual interests and we can therefore look for the choices with the most added value for the organization.
Graduated psychologist → Knowledge about change
The website is often a reflection of the organization as a whole. Consider, for example, a division into business silos that offers no added value for visitors. By looking not only at the website, but also at the organization as a whole, much bigger steps can often be taken.
Frequently asked questions
At what point should we engage an expert?
The earlier the better. As more choices regarding a new website, redesign, migration, or general change in direction have already been made, this makes further adjustments more difficult. By having a conversion expert monitor you from the start, you maximize the chance of positive changes from your CRO strategy.
Who should be present at a strategy session?
Preferably all important stakeholders. Consider at least the marketing director, e-commerce manager, online marketing manager, lead CRO specialist, lead UX specialist, and lead developer. Alternatively, you can consider involving support staff or content specialists to create an even broader support base.
Can this be done at our office?
Yes, even digitally via Microsoft Teams or Zoom, for example, is also an option. However, my experience shows that choosing an external location can in many cases help to broaden the mental field. Not only will there be fewer interruptions at an external location, the change of location will also often bring a positive change in mindset.
Discuss your CRO strategy together?