Speaking

I like to share my knowledge about conversion optimization on the event stage. My presentation style as a speaker on sustainable marketing is described by others as smooth, humorous, fascinating and in-depth. Am I the keynote speaker or substantive speaker about sustainable marketing at your event?

Videos of Theo in action

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Slides of presentations

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Previously presented at

Conversion Hotel

Conversion Hotel

Optimizing Websites for Sustainable Choices
Locatie: Texel, Nederland

Meet Magento

Sustainable Marketing for Webshops
Location: Amsterdam, Netherlands

WordCamp

Optimizing Websites for Sustainability
Location: Arnhem, Netherlands

E-commerce Conference

Optimizing Websites for Sustainable Choices
Location: Athens, Greece (via Zoom)

Stand van Nederland

Stand van Nederland

Economy of Returns (NPO2)
Location: De Bilt, Netherlands

Hogeschool van Amsterdam

Hogeschool van Amsterdam

Selling Sustainable Products Online
Location: Amsterdam, Netherlands

Conversion Conference

Strategic Competitive Analysis
Location: London, UK

WordCamp

More Results from Mobile and Tablet Users
Location: Utrecht, Netherlands

TravConnect

Live Website Reviews
Location: Hoofddorp, Netherlands

MeasureCamp

Discovering New A/B Testing Ideas
Location: Amsterdam, Netherlands

Conversion Camp

Conduct Targeted Website Research
Location: Utrecht, Netherlands

Joomla!Day

Myths About Website Optimization
Location: Athens, Greece

J & Beyond

6 Psychological Ideas for More Conversions
Location: Hamburg, Germany

Emerce Conversion

Pricing and the Mind: Checkout Optimization
Location: Amsterdam, Netherlands

Examples of presentations

Conversion optimization is a broad field. The presentations I have given about this as a speaker at conferences reflect this. Below is therefore just a selection of the best-rated presentations.

Sustainable Marketing for Websites

Sustainable marketing

More and more people are concerned with sustainability. This increases the demand for sustainable products. Companies are responding by offering more sustainable products. However, consumers experience many obstacles when considering purchasing these sustainable products online. What can organizations do with their web shops to remove these obstacles as much as possible? In this presentation we discuss pricing, storytelling and added value. The presentation uses psychological research and examples of leading sustainable brands.

Optimizing Websites for Sustainability

Sustainable choices

In this session, the intersection of sustainability and conversion optimization is explored. The talk emphasizes shifting from excessive consumption to mindful choices by integrating sustainability into business strategies. Practical tactics such as simplifying sustainable options, enhancing transparency, and using defaults to guide consumer behavior are discussed. The goal? To create win-win scenarios for the planet, businesses, and people.

Hire Theo as sustainable marketing speaker?

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Testimonials

Connects very well with audience

Mark Jansen, Freelance Developer, Your Mark Media

Theo gave a keynote presentation at one of our events. What I really like about Theo is his ability to give an in-depth and fascinating presentation on a complex subject such as website optimization. He connects very well with the audience and was able to adapt his presentation gradually. In summary, I would definitely recommend Theo if you are looking for a speaker on website optimization! (LinkedIn)

Delivered big time

Ton Wesseling, Experimentation Expert, Freelance

Well done, you delivered big time. It was a really passionate, well researched, good storyline, good examples and well delivered presentation. Happy to have been able to offer you the stage and congratulations on nailing the opportunity! You opened the eyes of a lot of people. (LinkedIn)

Fantastic and engaging speaker

Tina Kesova, Head of Marketing, Codeable

Theo is a fantastic and engaging conference speaker and I've enjoyed all events we've attended together. His deep knowledge on psychology brings in great insight into his user experience and conversions optimization work and I have no doubts that this combined brings in great results for his clients and employers. (LinkedIn)

Presentation was very valuable

Ruud van Zuidam, E-commerce Developer, Freelance

I spoke to Theo van der Zee during Meet Magento in Amsterdam, where he gave a presentation about sustainable marketing for web shops. I have known Theo for years and he always surprises me with his informative and clear presentations. This time he managed to translate the complex subject of CRO and sustainability into practice in an understandable way. He made it clear that it is important to not only sell "green", but also to actually be "green". This can provide benefits for web shops, such as a higher conversion rate and a better reputation. I found Theo's presentation very valuable. I learned a lot from him and I am convinced that his tips and advice can help me make my webshop more sustainable. (LinkedIn)

The reactions are always positive

Roel Veldhuizen, Owner & Programmer, Inesta

Theo has spoken twice at WordCamp events. Theo's speaking style is smooth, humorous and with many slides, but above all very easy to follow. The reactions are always positive and people almost always indicate that they have heard something of value again, even if they have already heard Theo a number of times. (LinkedIn)

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Keynote or presentation about CRO

A conference or congress, on location or online, in the Netherlands or internationally; all options are negotiable. Perhaps you are organizing an event about online marketing, e-commerce, or conversion optimization? A fascinating presentation or keynote can be given for all these target groups.

Guest lecture, or hire a guest speaker

Are you looking for someone who can give a guest lecture on CRO? Or do you want to hire an enthusiastic guest speaker for your event? Please contact us to discuss the possibilities. Naturally, this will take into account the level of the audience. Both very in-depth and more basic-level presentations are an option.