With user testing you gain more insight into the target group of your website or webshop. For example, by having users carry out commands and analyzing these recordings, you can improve usability.
Do you recognize this?
- You want to know what barriers visitors experience on the website
- Or how users interact with a particular option in the webshop
- Assumptions are now being made about this without validation
And want the following?
- An experienced CRO specialist who can perform user testing
- Concrete and actionable points for improvement based on the issues
- So that the barriers are removed and the website is improved
Highlighted benefits of user testing
Thresholds in sight → Optimize in a more targeted manner
People who work on a website or webshop often no longer see the barriers. However, by having normal people carry out tasks (such as buying a product), the barriers that the testers encounter can be made visible. This enables the team to specifically remove these barriers that prevent conversions.
Select your target group → Relevant feedback
The closer the testers' characteristics are to your target group, the more relevant the findings will be. The following filters are offered for usability testing: gender, age, country, language, and computer experience. In the testing panel, there are people available from many different countries, including the USA, UK, Netherlands, France, and Germany.
Image and sound → Find out the 'why'
While the testers carry out the assignments, the screen of their desktop, tablet or mobile phone is recorded. They also talk out loud. This combination of visual and spoken feedback during the user test will help them gain more insight into the 'why' of whether or not a certain part works for them.
Frequently asked questions
How many testers are needed for good user testing?
You can achieve good results with a surprisingly few testers. Research by NN Group has shown that 5 testers per user test is the optimal number in most cases. That number normally provides sufficient new insights without incurring high costs. It is important to take into account the division between mobile testers and desktop testers.
Can we user test with our own customers?
In theory this is certainly possible, but in practice it often proves difficult. First of all, you face the challenge that existing customers are generally already familiar with the website. This will result in different findings than when testers are selected who are not yet familiar with the website. In addition, these existing customers will have to install user testing software, they usually have no experience with usability testing or it is sometimes difficult to make time in their agenda for usability research.
Do testers from a panel provide relevant insights?
Of course! To date, I have never delivered a usability analysis that did not yield relevant insights. Keep in mind that for some complex B2B websites, user testing will probably not be the best solution. The reason for this is that the mindset of the tester sometimes differs too much from that of the actual target group. For example, a website analysis may be more suitable for these websites.
Can you also investigate mobile websites?
Yes, this is certainly possible. The proportions between desktop, tablet and mobile can be chosen yourself. Usually it is decided to make the group of testers representative of the visitors to the website. For example, do the vast majority of visitors to the website come on a mobile device? Then the vast majority of testers in the user test will also be asked to use a mobile device during the usability research.
How quickly can you deliver a user test?
The guideline is 14 days after the quotation has been approved. However, care must be taken in connection with recruiting the testers. If the website's target group only features very rarely in the panel, it can sometimes take a few extra days before the required number of testers are found. If this is the case, this will of course be communicated with the client in advance.